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Forget the OSCARS-Exciting times inthe Media World Forget the OSCARS-Exciting times inthe Media World

Vitrolife's uninvited offer to takeover MediCult has been dismissed with the news .....................................................


that a deal has been done with Merck Serono;launching the first Pharmaceutical Media Co. Partnership.

This offer is, to the best of MediCult's judgement, not to be seen as Merck taking over the distribution of the MediCult product lines. Thus MediCult intends to continue selling all product lines through its existing sales channels, being its subsidiaries or its distributor network, built up over the last decade.

Furthermore it is believed by MediCult's Board, that Merck would be an ideal new owner enabling MediCult to take advantage of Merck's resources to strenghten and realise its pipeline projects.

Please be aware that this offer is solely to be decided upon by MediCult's shareholders, based upon an offer document which is expected to be issued
March 23,2009

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